Nonprofit Nation with Julia Campbell

How to Build and Launch a Lead Generation Campaign with Dana Snyder

October 26, 2022 Julia Campbell Episode 58
Nonprofit Nation with Julia Campbell
How to Build and Launch a Lead Generation Campaign with Dana Snyder
Show Notes Transcript

Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here. 

When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so!

The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz? 

In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign. 

My guest this week is Dana Snyder,  Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements

Connect with Dana:

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Julia Campbell  0:00  

The Nonprofits Social Media Summit is back and better than ever. This year. The summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from tik tok to time management, Facebook ads to influencer marketing, get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there. Hello, and welcome to nonprofit Nation. I'm your host, Julia Campbell. And I'm going to sit down with nonprofit industry experts, fundraisers, marketers, and everyone in between to get real and discuss what it takes to build that movement that you've been dreaming of. I created the nonprofit nation podcast to share practical wisdom and strategies to help you confidently Find Your Voice. Definitively grow your audience and effectively build your movement. If you're a nonprofit newbie, or an experienced professional, who's looking to get more visibility, reach more people and create even more impact than you're in the right place. Let's get started.


Julia Campbell  1:22  

Hi, everyone. Welcome back to nonprofit Nation. I'm your host, Julia Campbell. Thanks so much for being here today. The topic is lead generation campaigns, Facebook ads, online ads, social media ads, what are they? How can we use them? Really the who, what, when, where why of lead gen campaigns. And my guest today is Dana Snyder. I'm really excited. Dana, this is your first time on the podcast.


Dana Snyder  1:51  

It is I'm super pumped to be here. Yes. 


Julia Campbell  1:54  

So Dana, if you do not know, she's a speaker, a podcast host and a digital marketing strategist, the founder of positive equation, her mission is to teach nonprofits how to transform their online experiences. Through digital marketing strategies and the use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her own podcast missions to movements. And Dana is speaking for the second year in a row at nonprofits Social Media Summit, it's going to be all about how to use Facebook ads, social media ads, to amplify your GivingTuesday or your year end campaigns. So just go to nonprofit social media summit.com. And you can sign up there for free. I'm so excited, Dana to have you back at the summit. And to have you on the podcast. So welcome.


Dana Snyder  2:51  

Me too. Thank you. And honestly, like everything that they're gonna learn in the summit they can utilize all year long doesn't have to be best for year end.


Julia Campbell  2:58  

We have to come in with the Giving Tuesday. But yeah, you can. These are topics. These are really themes that you can use all year long. That's a really great point. So I usually start off my my podcast interviews with a little bit of your backstory like where did you start your nonprofit journey?


Dana Snyder  3:16  

Yeah, I really started my journey, I think, during college, when I was a participant and then became on the executive board for our dance marathon at the University of Central Florida Go Knights, there's any night listeners in the audience. But dance marathon for those that aren't familiar and are like, What the heck are you talking about? Is in now I think over 100 universities across the country. And each university supports their local Children's Miracle Network hospital. UCF is the largest student run philanthropy and you dance a choreographed dance every hour on the hour for some events are 12 hours. Some are 24. I think at one point, I'm 24 hours. Yeah, 24 hours. I don't know if some did this. I feel like Florida State at one point had like a 36 hour when you cannot sit down. That's it. So you, you start by like kneeling and then you get up and you stand and you cannot sit down until the very end of the event. And so I think that was my really my role on the exact word when I got on the board was external director. And so I was a 19 year old going out into the community and trying to get corporate partnerships before I really understood like what that really was entailed. And what's just fascinating is, I mean, I was in college, I graduated in 2010. And so I was part of dem world from 2007 till 2010. And we were raising 80 ish $1,000 And now, yearly, they're raising over a million dollars.


Julia Campbell  4:58  

That's incredible. So what are you You do now? Um, tell me about how you work with nonprofits how you help them some of the strategies that you teach them.


Dana Snyder  5:06  

Yeah, well, it's kind of interesting my, my career. As soon as I left college, I worked for a nonprofit. And social media was just naturally at that time growing, and being used for businesses like it was still really early days. Like, if you remember, back then, in 2007, was the first I think it was the first year very early on where you use your.edu email address to get a Facebook account. And so yes, like we're thinking about like that. And then Instagram was happening, where we were all like posting sepia tone photos. And businesses were starting to use it and then slowly became ads. And at that time, I left my nonprofit job, I went to go work in New York City for a corporate agency. And they were actually at the time, just building out a couple years later, their digital team, which is kind of fascinating to think about, because now it's a no brainer for a PR agency to have a digital department. But they were still figuring out what that looks like. And so we were running ads. And as an agency, we had access to trainings from the platforms and the tools. And so over my time, over the five years in New York, I was learning all these things and just realized I wanted to take them to the industry that I really felt passionate about, and that was with nonprofits. So now I do a lot of work in social advertising. So teaching nonprofits how to utilize ads based on aligning their business goals with the right ad objective, which now we're going to dive into a bit here and helping orgs build their monthly giving programs are kind of my two gems.


Julia Campbell  6:44  

Oh, nice. Okay, things that are so needed. But you're right when you started out, maybe we're not on everyone's radar.


Dana Snyder  6:52  

Yeah. And it's changed and evolved. And I think, I mean, maybe there isn't, you and I are both in this space, it changes all the time. So it's something new to learn and be refreshed on and give updates on. And it I am a curious person and like Constant Learner by nature. So maybe that's why I'm in this space. But I really enjoy it. To be honest, it's really fun when, personally, myself if I'm running ad campaigns, and I see them working, and I'm like, Yes, this is amazing. And the same, I get really energetic when I'm working with a client, and they get super pumped when they're like, oh my gosh, like, this is amazing. And they feel so confident. I think that's what gets me continuously so excited about working in this space.


Julia Campbell  7:36  

So let's start from the beginning, just to make sure that everyone listening knows what we're talking about. What is lead generation, and why is it important for nonprofits?


Dana Snyder  7:47  

Yeah, so lead generation in terms of and I'm gonna speak to the social ad space, is when you're looking to acquire new email subscribers, specifically, if you're running a lead gen campaign, acquiring new email subscribers using Facebook's built in lead gen forms. So I think we all probably remember I think it was last year when Facebook Instagram like shut down for a day and everyone was like, What in the world? Like, what if they were to not exist, I still believe, obviously, I have a love for social. But having a strong passionate email subscriber base is so important. And so the lead generation ads allow you a way to bring in a new audience to your email list. Now, I will say there's another way to do this, that might be more common, and known for people. And that's a conversion ad, where you're sending someone to your website, your website to fill out a form. But typically, I've seen a lower cost when you're using a lead gen ad, because you're keeping people on Facebook, and Facebook's able to track all of that data with those forms. What I will say is to make sure to get high quality emails leads is you can play around with adding custom fields to that Facebook form instead of just first name and email address. So I think it's really great. It is the idea of a lead magnet. So something of value about your mission or org. Instead of just like join my email newsletter, I like to say subscribe, or like download this video or download this checklist or something that really helps to draw in the right people. That's the most important and then be of course invite them to give their email address.


Julia Campbell  9:39  

Yeah, love to talk more about that because I think it's a really important facet of social media that people need to understand that you have to be providing something of value, if you're going to be especially getting an email address, because people do not give up their email so kind of willy nilly these days and They don't want to necessarily join another email list. But they might want to join a movement and learn three ways to and food insecurity in their community.


Dana Snyder  10:09  

Right? or download a worksheet they can do with their kids and their family at home or activity or something.


Julia Campbell  10:15  

Right? I encourage nonprofits to really think about like all the curricula, and all of the education and everything you have to offer that you're currently giving away for free. Potentially, you could give it away for an email address. Do you have any other examples of what other kinds of you know, lead magnets people could create ads around?


Dana Snyder  10:36  

I mean, I think that's a great example, there is so much content, you probably have as an organization, think about any webinars you've done, or videos with teaching, or I just like very simple, you don't have to get fancy with this, I think we sometimes get stuck on I have to make something beautiful, and no open a Google Doc. And you could literally when my favorites is list, top 10 like books, documentaries, shows like on your topic matters. If somebody can get more informed, that is such a simple one, for people to understand maybe the history or real life examples of what's going on. And again, just make it a Google Doc, that that is something of value where I mean, I don't know how many times I sit on Netflix, I'm looking for something to watch. And I'm randomly scrolling, where if I had a list of something that I was really interested in, and I think the Yes, it's the value exchanged, I think what it really does is instead of just saying, Hey, join my newsletter, and then I'm gonna forget about it, you are building a more passionate group of people when they are wanting that piece of information. So it helps to build a more qualified group of people. And I think that's important.


Julia Campbell  11:50  

Exactly. And do you remember back in the day, everyone just wanted to have contests, they're like throwing around contests and giving away an iPad or giving away whatever the shiny new tool was, and sure, you get a ton of emails, but they just want the iPad, they're not interested in your mission. And they're not really interested in building that long term relationship with you, they just kind of want that iPad. So I love this idea of creating a lead magnet, or a piece of collateral that they can get. Because if they're interested in that, they're probably going to be interested in your mission, your vision and your values.


Dana Snyder  12:26  

Yeah, and you can think about different audiences. So in the great thing with ads is you can be specific for who you're sending the ad to who you want to reach, I remember seeing an ad from the wildlife fund. And they had a download that was specific for educators. So they were trying to inform like teachers about this exercise this workshop, or that kids could do at in the classroom. Versus you could frame that very differently if you're trying to target parents who have kids between the age of six to nine, right? So you can change your messaging and what that lead magnet might be dependent upon the audience that you're trying to reach.


Julia Campbell  13:06  

I think that's a really important point to make. So what is lead generation versus reach on social media? So if we're paying for ads, do you find that one is more effective than the other sort of what's the difference between generating a lead versus just reaching more people?


Dana Snyder  13:26  

I think they're both important for different reasons. So lead gen is specifically looking to target emails, versus if you're running a reach campaign, you're literally just looking to get eyeballs overall on that content that you are putting in that ad campaign. And to your point is actually a really good topic, which is, ads are designed for specific objectives. So if you're running a reach campaign, you should not be expecting to get emails, or vice versa, right? Or if you're running a reach campaign, you're like, why isn't this getting me donations, it's, that's because the ad is specifically set up set up to give you what you're asking for. So if you want emails, you should run a lead gen or conversion campaign for emails, versus if you're just reach is really, really great for consistently being top of mind. We unfortunately, both know that organic reach has gone down over the years. That's not a surprise to anybody. And what you can do with those reach campaigns is all the time and the energy that you spent on that organic content that you really want people to see. Maybe like leading up to an ask is like create a warm audience or it can be brand new, and show them all this amazing content with a reach campaign and then down the line then you can do your ask so they're different for unique purposes.


Julia Campbell  14:58  

I love that and about What about boosting, versus paying for ads? Please stop boosting. Yeah, boosting is just giving Mark Zuckerberg money for a reason. That's what I was.


Dana Snyder  15:10  

Yeah, boot. I mean, boosting, I get it, right. It's, it's really when you want just more eyeballs on that one piece of content and you can do it for like 10 bucks, I get the appeal. But the truth is behind the scenes of the platform, when you're setting up a boosting, it has very limited placement options that you are not controlling. So for example, use like boost, it's just gonna go on the feed is not going to run in stories, it's not going to run on reels, it's not going to run on video feeds, like you can select that when you're building an ad. The other really big one is audience targeting is really limited. So I, you just don't have a lot of control if you literally just want engagement and some likes and some shares on that one piece of content. Cool, but it's not building you a really strategic plan. In my opinion.


Julia Campbell  16:03  

Exactly. It's, it doesn't have the features. It just you could just pay some money, and you're not really sure where it goes. So what if you are just starting out? Like what if you're really small nonprofit? At what stage? Would you run lead ads? Like how do you know you're ready?


Dana Snyder  16:22  

All stages?


Julia Campbell  16:25  

Start building that email list. That's what I always say,


Dana Snyder  16:27  

Yeah, always right. Now, day one, whether you have zero followers, you just felt your page, and I'm a solo entrepreneur, I wish I had started running lead gen ads earlier. What I always say that ads allow us to do is reach the right people with the right content with the desired action I want them to take. So forever. And always, you want to grow an email list. And if you feel like your email list is stagnant, and it's not really growing consistently, with engaged people. Lead Gen is a really great way to keep that list populated consistently.


Julia Campbell  17:02  

And how often do you run these ads? You run them year round?


Dana Snyder  17:07  

Yeah, I mean, I'll usually pop up. So I set myself I don't use this all the time. And this is another big thing going into the new year if you do not have within your marketing budget. And honestly, social ads can run in every division of your organization's budget, because you can talk about programming, you can talk about comps, you can talk with all different facets, create a line item for ads. My budget for myself was $1,000 a month. I rarely use that much. But I did I probably grow faster. But I would say like set a budget for what makes sense for you. And there are averages for what every might cost. So you can build that out. But yeah, I run different ads all the time. So there you want to think about what are your upcoming, like business objectives, you might have an event coming up, you might be prepping for a big campaign and might be looking for major gifts, like whatever it is, and then you really want to take a step back and think about okay, what does that person need to see first? Because if you like come out of the gate, sign up for our event, and I have no idea who you are or give to our organization. I'm like, why? What do you do? Who are you what is your programming like, you really need to think about all of the beginning ads that you should run first, and then be able to run those ads that you have.


Julia Campbell  18:34  

That's a great point that you can't start out of the gate with donate if someone does not know who you are. Unless you're raising money for something in the news. This is what I always say like if you're raising money for victims of Hurricane Ian, that's in the news, or you're raising money for victims of the Ukraine war, like that's something in the news that people are thinking about hearing about. So that might work. But if you are the local nonprofit down the street, trying to raise money for your annual fund. Yeah, I wouldn't recommend spending money on those kinds of ads in the beginning, I think do you have to work up to that?


Dana Snyder  19:10  

Yeah, I think you just want to create a little bit of lead time for yourself. Like, let people remember. I mean, it goes back to like a reach campaign. Let people remember and make you top of mind and be like, oh, yeah, that's an amazing program that they do. That's great, like watching a video. And then when you're asked comes up, like, oh, yeah, I remember I just watched that video a couple of weeks ago. I would love to give to what they're doing. You know, you just you just want to make it relevant. Because in our daily lives, we're inundated with so much content. Well, this


Julia Campbell  19:41  

is a question that I get very frequently just got it the other day, actually, a student in my course asked me what should that line item be? How much does this cost? 


Dana Snyder  19:51  

Yeah, so there's a site that I like to use. It's called the rebel bot, and it shares like updated ranges of costs and any given time, but just to kind of like break down how it works? Is there three main factors? If people are like, how do they create how much it costs, there is an auction that happens behind the scenes. So honestly, it's just supply and demand. There's the value, which this is a big one, the value that Facebook users get from your ad. And Facebook measure this, honestly, just based on how well your ad is working. So if your ad is making people stay on the platform longer than it's working, then they want to keep running your ad, right, and they want it to be seen more. And then there's the estimated action rate. So like, the rate about somebody taking the action that's desired for your ad. So those are the three ways that the factors that make up how much it will cost specific numbers for a reach campaign. It's based on impressions. So currently, the average impression cost which is 1000 People is about 10 bucks. So I like to say you can run a reach campaign, I teach it for $1 to $3 a day, and then just build that up over the course of a month. Lead Gen is estimated by $8 per lead. So times that how much however, so if you think about it, like if you bring in an email, and this is all relevant when we're recording this in October, but in you go on rebel button, you can see if this evolves per month, but what I think to think about is, I have a lead gen campaign that was running last month and mine were coming in at $5.60. I don't have any service or product that's $5. Right. So at the end of the day, and I doubt, it'd be very limited for people to come in and make a $5 donation. That's it that that is a great return on your investment. If you say that you spent $8 to acquire an email, they become a monthly donor for $25 a month, they then attend your event and they buy a table than that, you know what I mean? Like, what is the lifetime value of that donor? And then for a donation, slash, it's really a conversion campaign, but you're picking donation as your event, you have to play detective a little bit. And here's why the iOS privacy changes don't allow Facebook to have the full picture because we've seen it on our phones, right? When you go to a an app or something and it says will you allow Facebook to track it literally says like, and you say do not allow or allow?


Julia Campbell  22:37  

I love the wording? Like do you want to be tracked across the internet? Of course, people are going to pick no.


Dana Snyder  22:44  

Of course, right? So if you've chosen that, then it can't really get your data. So the Facebook Ads Manager for anything, where you are being taken, they're being taken off of Facebook or Instagram cannot fully track all of that data. So your ad manager might say it's costing you $60 To acquire a new donor, go into your CRM, go into your donation tool, and see what that is actually saying of how much during that time period it's costing to acquire donors. I like to suggest 30 to $60 a day for donation based ads. I just had an org that was coming in at around 40. So you just need to play detective, when you're running those ads when you're taking them off the site. So for your question of how much does it cost? It ranges? It varies based upon the ad campaign that you're running. But what's cool is that it's database, right? So you can look at estimates and you can gauge, okay? If you're saying a lead gen is $8, I should budget x so that I get 100 new email leads a month, you know.


Julia Campbell  23:53  

Exactly. It just you know, it makes the point that we need to be strategic with what we're doing. We need to stop throwing spaghetti at the wall and trying to see what sticks like we really need to focus on what we're trying to achieve and put money behind what we're trying to achieve. So actually, that gets me I want to talk about how to figure out where we should advertise. So why don't we do that first, and then I do want to definitely talk about measuring effectiveness because that is a huge piece of this puzzle. How do we continually test how do we measure effectiveness? But first, you know, if we're interested, how do we figure out where we should advertise? And I know that Microsoft just announced $3,000 in ads, and I have no clue where those go on Bing. I don't know. I just saw that, honestly, my inbox this morning. So how do we like there's all these places where we can advertise Facebook, Instagram, Google, Microsoft, like how do we figure out where will be the best for us? 


Dana Snyder  24:53  

Yeah, I think it goes back to asking yourself as an organization, what's my business objective? So on Google and You have to also think about how does the audience use each of these platforms? On Google, we are off, we're searching for something, right? So you're paying per click and to pop up first on a search. I mean, go to Google and type in anything. So as an example, like before, this recording, I did a test for I put, I typed in food pantry. And my local Atlanta Community Food Bank popped up first. So Google understood where I was. And based on that relevance, because they had Google ads running, their ad popped up number one. So if you are a localized organization that can really be beneficial for you on Google, because Google really focuses on trying to give you what's nearest to you as a search. I did not put in Food Pantry Atlanta, by the way, I just put in food pantry. I think it's interesting to test, what would be different search terms for your organization for Google. But it's more, again, an information based pay for click, versus Facebook and Instagram has many more ad objective options, and way more ability for creativity, right? I mean, on Google, you're, it's text based, you're not really telling a story on Facebook and Instagram, you can do reels and videos and carousels and graphics and all the things. So they're very different. Honestly, if you can do both, I would do both and experiment and see what makes sense and what results you get. And honestly, like, Julia, it's, it's testing, like, all day, you. We I had this great conversation earlier podcast this year, with Mark Dobkins, from Forever projects. And I loved how he explained this. He's like, Dana, when we hire a new employee, we don't just fire them, when they don't figure something out the first time. And he's like, we have to give grace to the platform a little bit. Like, it literally even says, When you run an ad, it's a warning. There's like little dot that pulses and says learning phase. And please, for everybody listening, if you run an ad, and a day later, it's not working. Don't turn it off yet.


Julia Campbell  27:24  

Right? Well, it's like eating one salad, or going to the gym once like, you got to do it more than once.


Dana Snyder  27:31  

Yes, you have to let it play out. The old rule for ads was four days and you turn it off, it's not like that anymore. It's it needs to reach a certain amount of impressions, usually over 3000 impressions, to be able to reach enough people to see if your copy and your creative is working properly for that audience. So you have to give it some time. And test different copy and test different creative. And what's great is those ads, if they're not working, it's not a failure. It's teaching you it's giving you back data and results that you can then tweak and continue to iterate on. So don't get frustrated, like, Okay, that's interesting. What can I learn from this and evolve?


Julia Campbell  28:18  

Exactly, you wouldn't send out a direct mail appeal, and have it not work and then just never send direct mail ever again. You would iterate and learn and say, Oh, is it the timing? Is that the envelope? Is it the story we used? Is it this? Is it that I'm thinking the same for email? If you do an email appeal, or any kind of email marketing, you're testing subject lines, you're looking at what are people clicking on? What are my open rates, maybe my open rates are better on Wednesday than they are on Friday? I think a lot of marketing actually 90% of marketing is just testing and seeing what works, seeing what doesn't work. So what are some of the best ways that you've seen to get people to convert from ads?


Dana Snyder  29:03  

So it's been really less about specific audience building? So we used to get really granular on the interest of Julia likes ice cream,


Julia Campbell  29:18  

recalls drag race and Sauvignon Blanc, yes,


Dana Snyder  29:22  

 Yes, and queer I and the you don't probably but I will say the Mets here in Boston,


Julia Campbell  29:29  

the Red Sox, but they do. But I do like Queer Eye.


Dana Snyder  29:34  

My New York brain hit there. So the Red Sox. So that would give you a really small audience these days. And that's not what the platform was looking for. It's more about your messaging and your visual. And when I say that, I don't mean with your visuals that you have to get fancy actually, a report came out from meta just like a couple of months ago, talking about how raw real content is working better note why I reels are, but really your messaging, like, talk with personality to who you're trying to reach if you are trying to reach an age range, think about culturally like what's happening in that audience and what words and what language you use. And it's a really, really, really big deal. And I think we try and be really stoic and professional and copy sometimes. And that's not what's gonna get somebody to move the needle. I think the ads library is one of my favorite tools of all time where you can search for pretty much like any organization that might be running ads. And you can see if they have any ads active. So IJM is one of my favorites. They do a beautiful job with their ads. So if you go into ads manager, just typing in Google, and just typing IJM into the search bar, and you'll see any active as they have going on. Just look at their copy and look at their visuals. I mean, y'all, I feel like everyone's using Canva. Yes, I know, doesn't have to be complicated. I use Canva for mine, but test reels, test graphics, test, different copy, and just really think about who you're trying to reach and what's going to resonate with them.


Julia Campbell  31:17  

love it so much. And I know you're working on a very special project. I wonder if you can tell us about that. Give us a little sneak peek into what you're working on?


Dana Snyder  31:27  

Yeah, I am. So there's, let's say two things. One is I am super pumped because I'm getting to work with meta on a three part ad series workshop, which is really exciting, coming up this fall. So I'm pretty pumped with that and getting to work with nonprofits on some great ad campaigns. And the second thing would be just like we were talking about today, I think, based upon where we are maybe in our own journey, you might have different goals about what you're trying to achieve. And so I just released three different like DIY ad courses for visibility, lead gen and generating donations. So those are also open to


Julia Campbell  32:11  

amazing. So where can we find you?


Dana Snyder  32:13  

You can head over to positiveequation.com His my my main jam, podcast is missions to movements. I know we were talking about it just before and I I think it's so fun, I really try and share, like, take people behind the feet. And the podcast is all about sharing digital case studies and stories from nonprofit and for profit organizations. And then you can find me my social platforms, I focus on our LinkedIn and Instagram.


Julia Campbell  32:40  

Perfect. Thank you so much for being here. I'm so thrilled, I can't wait to share the results of your webinars with metta. And yeah, I can't wait to see the results of that I think it's going to be great.


Dana Snyder  32:54  

It's such an honor to like feel validated that you know what you're talking about?


Julia Campbell  32:59  

Yeah, and I'm really loving that they're finally seeing the worth of nonprofits on the platform. I shouldn't say that Matt is one of the sponsors of the nonprofit Social Media Summit. But I really am excited that they're finally seeing that we are a force to be reckoned with. And we're spending money and we're raising money and people are into our content. And so yeah, pay attention, pay more attention that I


Dana Snyder  33:23  

think I also just love. I would love for my feeds to be more inundated with nonprofit content each. So do it everyone go build an ad right now.


Julia Campbell  33:34  

All right. Well, thanks so much, Dana. Everyone, you can see more of Dana, positive equation.com. And you can see more of her at the nonprofit Social Media Summit. So go to nonprofits social media, summit.com Sign up, register. And hopefully I'll see you in November. But thanks so much, again for being on the podcast data is just great.


Dana Snyder  33:55  

Thanks, Julie. I appreciate it.


Julia Campbell  34:03  

Well, hey there, I wanted to say thank you for tuning into my show, and for listening all the way to the end. If you really enjoyed today's conversation, make sure to subscribe to the show in your favorite podcast app, and you'll get new episodes downloaded as soon as they come out. I would love if you left me a rating or review because this tells other people that my podcast is worth listening to. And then me and my guests can reach even more earbuds and creates even more impact. So that's pretty much it. I'll be back soon with a brand new episode. But until then, you can find me on Instagram at Julia Campbell seven seven. Keep changing the world. Nonprofit unicorn