This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023!
Did you know that email conversion rates are 4x higher than social media?
When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!
Jess is the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers.
In this episode, we discuss:
Connect with Jess:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023!
Did you know that email conversion rates are 4x higher than social media?
When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!
Jess is the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers.
In this episode, we discuss:
Connect with Jess:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Julia Campbell 0:00
The cybersecurity seemed like a terrifying topic, we'll have no fear. This episode is sponsored by round table technology, the nonprofit it partner. And for the seventh year in a row, they're offering a free webinar to teach you and your staff exactly the steps to make your it more secure in the new year. Round Table technology is a managed it and cybersecurity services organization, focusing almost exclusively on the nonprofit sector with over 200 nonprofit clients. So make it your New Year's resolution to get your entire staff free cybersecurity awareness training, head on over to non profit it.com forward slash best dash ever to save your seat now. And here's to a wonderful 2023. Hello, and welcome to Nonprofit Nation. I'm your host, Julia Campbell. And I'm going to sit down with nonprofit industry experts, fundraisers, marketers, and everyone in between to get real and discuss what it takes to build that movement that you've been dreaming of. I created the nonprofit nation podcast to share practical wisdom and strategies to help you confidently Find Your Voice. Definitively grow your audience and effectively build your movement. If you're a nonprofit newbie, or an experienced professional, who's looking to get more visibility, reach more people and create even more impact, then you're in the right place. Let's get started.
Julia Campbell 1:39
Welcome back to nonprofit Nation. I'm so happy to be with you in today in your earbuds in your car wherever you're listening. I am your host, Julia Campbell. And today we are going to talk about one of my favorite topics. So I am known to teach the tactics and tips and strategies around social media marketing. But today we're going to talk about email marketing, which I believe is just as important, if not maybe more important, with all of the volatility and disruption going on in the social media sector. So my guest today is an email marketing expert, Jess Campbell is the founder of out in the Boone's a small shop helping fundraisers raise more money online and in person. She has been a nonprofit fundraiser for 18 years. And she's raised over $17 million. Working from New York to California and organizations big and small. She's also the founder of the raise more together Summit, which to date has educated more than 3000 nonprofit leaders and fundraisers, jazz. It's been a long time coming my Jess Campbell, my JC
Jess Campbell 2:48
I know your fellow JC. I've seen that too. And thank you for having me. I'm so excited to talk about this.
Julia Campbell 2:53
Yay. All right. Well, how did you first of all, how did you get into nonprofit work? And tell me a little bit about what you do now with your clients?
Jess Campbell 3:00
Absolutely. Like a lot of people I fell into this work, I was in college in Boulder had an opportunity to volunteer with a nonprofit Little did I know I was walking into the first volunteer training ever for this amazing nonprofit called there with care based in Boulder that has now expanded to serving over 100,000 families. And I became long story short became their first paid employee and did a little bit of everything from volunteer management, to marketing, to deliveries to fundraising. And that really set me on my path to working with nonprofits. In a storytelling capacity. That is where I shine. And I've worked for organizations like you said, at the top, big and small, huge machines of organizations like Human Rights Watch to itty bitty tiny startups. And then I now have a six year old and so it seems long, long ago but when she arrived I had a total professional freakout. And the life as you know from I know your story of working in house where you're starting your day with coffee meetings and ending your day with, you know, dinner with donors just wasn't a fit for our lifestyle anymore. And I took a pause before sending off an email to become a nonprofit consultant. And today I work with nonprofits educating them on how to raise more money in person and online. And it's been so fun because I just never want a nonprofit fundraiser to feel like they're off on an island or out in the boonies where my company name came from. I want them to feel supported, mentor educated and informed and that's what I'm working to do today.
Julia Campbell 4:54
I love that. So let's talk about email marketing. Why the focus on how helping nonprofits grow their email list.
Jess Campbell 5:02
Right? I know so many people that come to me, it's all about social.
Julia Campbell 5:07
And I know and is email dead? I know I hate that question. Obviously, it's not, I just read your email newsletter today.
Jess Campbell 5:14
Absolutely not. It's my favorite channel to use as a marketing tool. And I think the reason why I like email so much is because people have actually actively invited you into their space, when they join your email list. They have said, Yes, you get to be here versus on social media where you're scrolling up and down your feeds, you might follow someone, but it's not the same as the invitation of opting into an email, the way that it works in your inbox. And so people in my experience are just more present. They read top to bottom, it's not this scroll thing. Yes, they could choose to delete the email or the email. But if someone opens your email, they're likely reading it. And then hopefully, with what we talked about today, we can get them to actually convert by clicking over to do something. I'll also say that email converts at five times better than social social is just really hard. I mean, you know, I know the algorithm is just brutal. And so it's just a really nice way to get people who want to pay attention to your words and your work to read what you have to say.
Julia Campbell 6:25
So you really walk the walk here, because I read on your website, you helped the tinder Foundation, raise over $10,000. And when they found you, their email list was non existent. So maybe you can give us some some ways you helped them. And I also want it maybe it sort of coincides with your top four ways to grow your email list.
Jess Campbell 6:48
Absolutely. So I love tender Foundation, which if you're not familiar, they are a startup nonprofit based in Atlanta, they provide financial gap assistance to single black mothers in Atlanta, you know, providing rental assistance or grocery support, diaper delivery, that kind of thing. And JC to their founder is amazing. And she's actually an influencer. And so she has quite a large following on specifically Instagram. And so when Tinder came to me, they had, you know, 2500 Instagram followers, but almost no one on their email list. And unfortunately, today, I think it's less than 6% of your followers will actually see your content. And so it was really important before we started raising money to build an email list, because as I just mentioned, email converts so much better than social media. And so one of the things that we did, and when I recommend, anyone who's just starting an email list to do is to just try and convert your social media followers over to email because again, nine times out of 10, what you post on social, your followers won't even see. And so to reinforce that, I people don't know that. And I always say to people that are concerned about hitting people with the same message twice, people aren't going to see the same message twice and be like, Oh, I already read that they're going to be it's going to be a one two punch, it's going to be a reinforcement of the message. And so I always encourage my clients to whatever they email about post the same type of content on social media the same day or within 24 hours. And so pretender, it was really about getting people to convert from just follow us on Instagram to let us show up in your inbox. The trick is, no one wants to join another newsletter.
Julia Campbell 8:40
That's right.
Jess Campbell 8:41
Actually, my email list No, that is not exciting, enticing at all. And so what we would do is we would maybe tell a story of a mom, but we would say, to read the rest of her story, you know, sign up for our email list where we share a story a week or something like that. Or if you know, mom, who needs resources in Atlanta, you know, sign up here where we distribute information or something, you have to kind of hook people with something more than sign up for my email list, because no one wants to be on yet another email list. Should I keep going?
Julia Campbell 9:17
Yeah, keep going. So let's just recap the first to bring social media followers over to your email list. And don't just say, especially on your website, or wherever you're trying to cultivate people and grow your list. Join our email list hook people give them a reason to subscribe.
Jess Campbell 9:36
Okay, starting there you will be, you'll be so good. The other thing I think people can do is create some sort of virtual easy, casual event and I'm using quotes as we talk where the price of admission is an email address. Yes, I always say nothing. There's no such thing as free lunch. And that goes for nonprofits too. So, a lot of times, people I think are like, oh, people are so busy, no one's gonna want to come to that. And it's like, you don't really know until you put it out there and try. And one of the things that I think nonprofit leaders in thunderings underestimate is getting face to face time with people who are on the program side of your organization on the leadership side, who can kind of say, Hey, this is what we've done over the last six months. And this is where we aim to go over the next six months. And this is how you can be a part of that. Or you can share a story from someone who's in your program. But again, to come to that event requires someone opting in to that event. And then you take that list of names and put it on your email address. One of my students, it's the name of the organization is Santa Maya. And they work with people in Nepal on things like education, job training, health care. And in Nepal, meditation, and yoga is a big part of their culture. And so they hosted a guided meditation event for their followers. But again, the price of admission was an email address, you have to opt in. And so even if they only have like, 20, people show up live, and maybe they have 40 people register, that's 40 new emails that they can now cultivate and warm up Stewart and then ask when it comes time to, you know, for example, run the end of your campaign. So that's another really great tip for people wanting to get started.
Julia Campbell 11:36
I love that. So a casual, easy event where price is an email. And I love what you said about not assuming that people wouldn't come or that people wouldn't give you their email, you can't ever assume their behavior
Jess Campbell 11:49
100%. I mean, I think too, sometimes it's not about them actually coming. It's about the touch point that you have, where you're reaching out and checking in, you're offering them something of value, and you're not necessarily asking them for money. And so I always say that's the cherry on top of it actually attend. But it's more about the practice of having a touch point that's really important there.
Julia Campbell 12:15
So I know growing our email list isn't is very important. But I want to talk about getting more of our emails opened and clicked on or open delivered and clicked on. Because I think, I don't know, if nonprofits focus enough on open rates and increasing deliverability or really trying to get people to take action, I think they just send it because they feel like they have to. So what are some of your tips around that?
Jess Campbell 12:43
Okay, I'll take a deep breath. Because I could talk about this for days.
Julia Campbell 12:47
Each of these topics could be like a three hour workshop.
Jess Campbell 12:50
I know this is this honestly, though, is so fun for me. So one of the things that I think nonprofits off the top gets super wrong is that they're very inconsistent with their email. And so if people are like, I won't name them, but I have a nonprofit that I follow, I'm obsessed with them, I'm obsessed with their mission, their leader, they're awesome. And then like, if they would just do email consistently, it would like probably 10x their revenue. And they are very sporadic with their email. And what happens with that is that the deliverability goes down because email is like a muscle. And so when you first start sending emails from say, MailChimp, or Constant Contact or whatever, you might use it your organization, it's just going to take some time to strengthen that like, it's like an invisible band to show up in people's inboxes. And so my number one tip is to pick a cadence, and then stick to it. So if that's once a month, do once a month, if that's once a week, do once a week, but for me, in my business, I email my list, one to two times a week come hell or high water, that doesn't matter if it's a vacation, that doesn't matter. If it's the holidays, you are getting a touch point for me. And that's just the way it's been. And now my email is superduper healthy. So pick your cadence and stick to it. That's number one. The number two thing that I would say that nonprofits get really, really wrong, is they try and cram every single thing under the sun that's ever happening in their organization into one email. And there is this there's actually a book called The Choice paradox which breaks down this not a theory but a real practice, that when people are presented with too many options, they actually take no action versus the just drive people to do one thing at a time. They will click on that one thing that will read that one thing and so rather than having kind of like a highlight reel where you put everything in one place, I really lean on stories. telling that then directs people to click over for more information. For example, you might tell a story of someone in your program. And then you might say, to read more, click over to our blog, or to read more, read this Instagram post or follow us on Instagram, or read this story. And then that might lead to sign up for this or that or the other. And the reason why I encourage people to practice this one story, one click method is because what you're trying to do is train your email list to read and click Read and click Read and click so that when you use email, to recruit donations, it's not the first time they've ever practiced this, they've practiced reading and clicking, hopefully over to your donation page. And so if you have so much content that you're like, I can't just put one thing in an email, send more emails, you know, instead of doing one, email a month breaks out up into three or four. And that way, you can still tell everything but practicing that one story one, click one story, one click method is really, really important. I can keep going.
Julia Campbell 16:08
Yeah, keep going. Keep going. I love it.
Jess Campbell 16:10
So another thing about deliverability, that nonprofits I see get really wrong is putting a bunch of images in their email, images are really hard to get into inboxes to load up on phones. And it's the maybe one moment where a picture is not worth 1000 words, I think this that is 52% text based emails are read and convert 52% More than ones with images. And so that's that alone, I think that nonprofits should try out a baseline like if you're, if you're putting five or six images in an email now, and dropping down to zero would be shocking. Try going from five or six to one or two, and then just one, and then none, that will really, really help put your email in people's inboxes not in their spam folders, as well as load up on phones and get opened and clicked. So that's another thing.
Julia Campbell 17:09
I think that what nonprofits tend to get wrong is that they're so used to the days of the print newsletter, and then just kind of recreating this print newsletter, on to an email. And I remember when I was first doing email marketing, I used Constant Contact like millions of years ago. And the Constant Contact templates were designed to do that. So it was designed to have, you know, five different stories and 30 links, and 50 images and all of this. And I think that's where we became trained, that that's what a professional email newsletter looks like. When in reality, just like you said, it really affects deliverability. And if people are given too many choices, the choice they're going to take is to inaction.
Jess Campbell 17:57
And I think it's important to remember that things like Constant Contact and MailChimp and a bajillion other email service providers they were built for for profit businesses, not for nonprofits. And the way that we market to our audiences is different. And so copying, what we see out in the marketing world, is it needs to be adopted. And I just know from practice of running dozens and dozens of online campaigns for nonprofits, as well as running things in my own business, that the multi image multisection multi click point, emails perform significantly lower than ones that are techspace with one call to action.
Julia Campbell 18:47
Absolutely. We almost have to like retrain ourselves. So another question that I wanted to ask I get it pretty frequently, you touched on it a little bit, but maybe we can talk about it more. How many emails should nonprofits send, and how frequently,
Jess Campbell 19:03
I think this really depends on what you can commit to. So as I said, you have to decide what's going to work for you and your nonprofit, it would never work for me to say you have to send an email a week, because maybe that's too much for your audience. Or maybe it will take six or 12 months to build up to doing that. I also think it depends on your capacity. So if you're all fired up and ready to go, I'm going to do one email a week, and then you only lasts through January 2023 sticking to that cadence and then things get busy and then people don't hear from you for three months. You know, I wish then you would have done something more realistic. So I think that it really depends on your capacity and what cadence you can stick to and then when you do that, it becomes a habit. And then once you do it as a habit for a good number of time, then you might want to consider turning up the dial a little bit. So it's hard for me to tell a nonprofit what they can do, it's best for them to decide themselves. But my kind of minimum for an organization of any size is one email a month, that would be my absolute minimum width. Working up to like once a week would be my preferred.
Julia Campbell 20:19
I always say that it's like exercise. It's like you just said, If you commit to a program, where you're gonna go to the gym seven days a week and run seven days a week, and you haven't done any exercise before, you are setting yourself up for failure and discouragement, and you don't want to do that. And what you really want to do is, like you said, work up to a cadence that you can be comfortable with. Now, here is a very common objection, I'm sure you hear it all the time. If we email too much, we're gonna get too many unsubscribes. What is your? What's your answer to that?
Jess Campbell 20:53
Okay, I love this question. Because I am actively working to emailing my list three times a week. That's my goal for 2023.
Julia Campbell 21:03
Do you email three times a week? I honestly wouldn't think that, and you know what, that just goes to show, you're not annoying me. I'm not annoyed by it. I don't think I even noticed it.
Jess Campbell 21:14
So I'm not doing three times a week yet, but that I do two times a week. And my goal is three in the new year. I don't know when this is coming out. But in 2023, if you're on my email list, but I always say to people, like I get those Bed Bath and Beyond emails, or those anthropology emails in my inbox every single day, if not multiple times a day. And do I ever unsubscribe from their list?
Julia Campbell 21:38
No, I donot. Because we want the coupons.
Jess Campbell 21:40
We want the coupon or it's just it's become so familiar, that it's normal for us. And till to your point, you have the data when you go shopping, and you're like, Oh, well, I'll just go to the recent one, right. So in my experience, in 2021, I was emailing my list once a week, and then I've committed to doing it twice a week in 2022. And my email, open rates have gone from like 32%, to anywhere from like, 42, up to 51%, I get great, click great. I get replies all the time. And people tell me all the time that they look forward to my emails, I mean, even before we started recording, you were like, I read your email today. And I think that if people are going to unsubscribe, they're going to unsubscribe, if you do once a week, once a quarter, or it doesn't matter, they're just not your people. And you need to either not look at those numbers, or you need to just let it roll off your back. Because those aren't your people anyways, and they're doing you a favor by scrubbing your list without you having to put them through like a series to see if they actually want to be there.
Julia Campbell 22:48
I agree. I think that if people don't want to be on your list, it's so hard for us as marketers not to take that personally. But it's not a reflection on you as a marketer. And I was actually talking to Steven screen about this the other day, because he really tries to encourage nonprofits to communicate, like at least two times as much as they do. And that's the number one objection is they're gonna unsubscribe, they're going to hate me, they're, I'm gonna get a complaint, I'm gonna get a negative email back. And I think, you know, that's kind of the the price of doing business. Like if you're putting your voice out there, and you're saying something important. Not everyone's going to agree with it, and you are going to, you know, you're going to get those unsubscribes. And I think the important piece of that is, and what I try to tell myself when I get unsubscribes is that at least people are reading. Least they're opening it and reading it.
Jess Campbell 23:43
Absolutely. And I think in nonprofit marketing and fundraising across the board, there's this real fear of rejection that holds people back from so, so much. And I'll just tell you, again, I don't know when this podcast is coming out. But this end of your giving season is going to be an uphill climb compared to years past. And to combat that I am doubling what my clients do this year. And in terms of email, so if in the past, we would have sent for emails, were sending aid, and I just know that the person that is the most visible is the one that's going to win the race. And I'm not going to hold back out of fear of someone unsubscribing because they're not ever going to be my donor anyways.
Julia Campbell 24:32
So good. So so good. So what metrics should we be looking at to determine email success?
Jess Campbell 24:40
Yeah, this one's a little tricky because of the iOS updates and everything. The numbers that you're actually even seeing in your email service provider are probably inaccurate. But that being said, I keep a spreadsheet where I track every single emails Open Rate, click Grade, and unsubscribe rate. And the reason why I do that is because I like to see, you know, based on subject line, what people are opening and what people are clicking on. Another thing that I encourage people and my clients to do in their emails is to say, you know, for telling a story, or there's a call to action sometimes is to hit reply, where people reply to your email, that's something you can do to actually strengthen your email deliverability. And sometimes I'll get, you know, 1520 replies from people that day. And that's fantastic. Because that's a way for you to enter into a dialogue with now your your online community and answer questions or go back and forth. And that could lead to a coffee, tat or donation, who knows, right? So I would also say to be, if you're asking a hit reply type of question, are people actually hitting their client and telling you their answer. And that's another good thing to check to just see if they are in fact, opening reading, clicking
Julia Campbell 26:06
Exactly. And to see over time, maybe sort of what's trending, you know, there could be times that affect email, open rates, like election or your end or holidays or things out of your control. But I love that idea. Like, always just be measuring and iterating and tweaking and seeing what you can do better.
Jess Campbell 26:27
I was just gonna say, I think it's also nonprofits tend to market in like what I call billboards style, oh, my gosh, totally, where they're just shining a light on the work that they're doing. And I would encourage you to sit down with either your own thoughts, or your team or your board members, and think forward 60 or 90 days about what could be timely. So at the time of this conversation, some of the things that are coming up for me, are like, I always do a gift guide. So are you perhaps a dog rescue? Could you round up all of your favorite dog products and put them out in a gift guide? That could be really beneficial to your dog loving audience? That's one idea. Or for example, I'm thinking about I always put out a people I'm, I'm paying attention to blog post an email at the top of the year. So is there's you know, if you're in the foster care space, are there any leaders or changemakers, or organizations doing fantastic work? Could you do a roundup of people and talk about that in your email, it doesn't always have to be about you, it should be thinking what can provide value to your audience. So they will look forward to the next email and the next email because they know that you're not just going to be like, shouting out all the things that you do all the time, it will be about what is interesting to them.
Julia Campbell 27:55
Exactly. I think about an organization that I love called a mighty girl. And they're always sharing book recommendations for the summer, they're sharing Halloween costumes for a mighty girl that you know, is not like a sexy police officer for a 10 year old or whatever it is, you have a six year old, I'm not sure the gender but like, whatever the Halloween costumes is, it's either muscles or sexy cheerleader, those kind of the options. So they share a Halloween guide, they share hot, you know, Holiday Gift Guide, they share conversation, talking points to talk about with your kids over Thanksgiving or over the holidays. And it's always that value add. So I love that idea. I think I think we sell ourselves short. Nonprofits sell themselves short, and they feel like maybe they don't have enough to offer. But if we operate like that, people are going to look forward to opening our emails. And it's going to seem more like a two way street rather than just us pushing up promotions.
Jess Campbell 28:53
1,000,000,000%. And I think that, you know, a lot of organizations are timid around rocking boats around controversial issues. And there's a What's the saying a line to toe to toe the line. But you know, you could have put out something we just had an election. So, you know, Is there things related to your organization, or how to talk to your kids about voting or participating in democracy like, and I will just say that whenever I email or post about anything that's quote unquote, more controversial, I get the most replies the most opens the most clicks, yes, I might get the most unsubscribes but the most engagement and so it pushes me to have an opinion. And like take a stance on things that are important to me. Because again, people have invited me into their inbox. So I'm not going to shy away from that either.
Julia Campbell 29:50
And we've talked about this before I remember emailing you, I don't know if it was right around the time of the Black Lives Matter movement, being really strong like right in the middle of 2020, but I remember emailing you and saying, because I said send an email and got major pushback from it. But then I also got a lot of people saying they appreciated me speaking out. And I speak out all the time. So I actually don't remember which topic it was about. And my listeners know that too. But I really appreciate that. I think that we don't want to be provocative for the sake of being provocative. But we work on really tough issues. And we have to stand up for the people that we're serving. And we have to shed light on these issues. Like we can't shy away from the fact that these things are happening in our community. And yes, it might make some people uncomfortable. But you know, we're not here really to make people comfortable. Like we're here to solve problems. That's kind of how I feel we're here to make change in the world. So I think that's a fantastic point.
Jess Campbell 30:50
1,000%. Agree. Agree, Agree.
Julia Campbell 30:52
Yay. All right. Well, we're coming up to time, I want to make sure that I asked you some of your favorite email platforms for nonprofits.
Unknown Speaker 31:01
Okay. So my favorite email platform is a tool called Flow desk. That's what I personally use. I will be honest, when I first started my business, about five or six years ago, I spent 48 hours and a migraine trying to figure out MailChimp. And luckily, I was gifted information about flow desk and use that to this day, it is a newer email platform, so it doesn't have every single thing that you would probably want in an email. But if you're just looking for something really simple, easy, intuitive, beautiful, affordable. Flow desk is a really, really great option. Otherwise, my clients use everything from like the email system provided in their CRMs to MailChimp is a really common one. Sometimes they get constant contact for the more advanced marketers out there who are doing complicated funnels and different things like that Active Campaign is probably your best bet.
Julia Campbell 32:03
That's great. I use ConvertKit, which is not necessarily, you know, it's probably more bells and whistles than maybe a lot of nonprofits want. But there are a lot of different platforms out there. So where can people find you? Where can they sign up for your email list and learn more about you?
Jess Campbell 32:19
Yes, so you can come find me @outintheboons.me. Instagram is my favorite social media place to hang out. I'm at out in the boons underscore. Sometimes they hang out on LinkedIn, but not as frequently. So one of those three places is probably best.
Julia Campbell 32:39
Okay. All right. Thank you so much for being on the show today. You've given a lot of food for thought for our podcast listeners.
Jess Campbell 32:47
Yes. Happy emailing to everyone send more email.
Julia Campbell 32:50
Yes, send more email. Don't be worried about your unsubscribe rates. Be brave, be bold, and sign up for just as email list and you won't regret it. So thanks again for being on pocket.
Julia Campbell 33:09
Well, hey there, I wanted to say thank you for tuning into my show, and for listening all the way to the end. If you really enjoyed today's conversation, make sure to subscribe to the show in your favorite podcast app, and you'll get new episodes downloaded as soon as they come out. I would love if you left me a rating or review because this tells other people that my podcast is worth listening to. And then me and my guests can reach even more earbuds and create even more impact. So that's pretty much it. I'll be back soon with a brand new episode. But until then, you can find me on Instagram at Julia Campbell seven, seven. Keep changing the world your nonprofit unicorn