This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here.
Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks.
In this episode, I’m joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.
We review Instil’s framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one.
nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.
With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that’s facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.
Connect with nik
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.