Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize.
Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.
Data privacy has become such a concern for consumers that they’re demanding more control. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting capabilities – you’re likely already seeing the impact.
In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.
Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.
She delivered $39M+ in net new revenue for organizations over the past five years. She built the digital activation campaign for the clean future plan that powered the majority of President Biden's Inflation Reduction Act. And she has grown acquisition programs to more than 9x their former size.
She launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy.
Connect with Elyse:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.