Nonprofit Nation with Julia Campbell
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
Understanding and Acting On Generational Giving Trends with Wendy Mercurio
What’s the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I’m thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2).
You’re going to love this one because Wendy breaks down what makes each generation of donors tick, from Boomers to Gen Z, and shares actionable insights that your nonprofit can use right now to up your fundraising game.
We chat about everything from the rise of digital wallets (goodbye checks, hello tech!) to why Gen Z, despite living online, actually craves in-person fundraising events. Plus, we tackle a major missed opportunity—60% of donors don’t expect a thank you after donating. Imagine how you can stand out just by showing some extra gratitude!
What You’ll Learn:
- The critical role of your nonprofit’s website and social media in attracting donors—85% of them are checking you out online before giving!
- Why digital wallets are quickly becoming a go-to way to give, and how your organization can adapt.
- The surprising love Gen Z has for in-person events, and how to make the most of it.
- Practical ways to improve donor stewardship and make your supporters feel truly appreciated.
Resources Mentioned:
- Julia's Year-End Online Fundraising Blueprint class
- Generational Giving Report (Volume 2)
- Wendy Mercurio LinkedIn
About Wendy
Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.
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