Nonprofit Nation with Julia Campbell
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
Say What They Can’t Unhear with Tamsen Webster
In this episode of Nonprofit Nation I am thrilled to welcome back the brilliant Tamsen Webster, a renowned message strategist, author, and keynote speaker, whose latest book, Say What They Can’t Unhear: The 9 Principles of Lasting Change, is launched on October 8. Tamsen brings her 25 years of experience in message design and change communication to the table, offering actionable insights for anyone looking to create meaningful, lasting change.
We discuss:
- The core principles that help create lasting change without relying on manipulation or authority.
- Why pain-based and authority-driven methods of influence often backfire and what works instead.
- How to communicate in a way that makes your message impossible to forget and drives real action.
- The importance of ethical persuasion and how leaders can build trust and buy-in that lasts.
- Simple, actionable strategies for implementing her persuasion proverbs in any environment, from large organizations to solo businesses.
- Real-world examples of how these principles have driven sustainable change in major companies and industries.
About Tamsen Webster
Throughout her career, Tamsen has worked with major organizations such as Harvard Medical School and Johnson & Johnson, helping them communicate their ideas in ways that resonate deeply and lead to long-term impact. She previously served as the Idea Strategist for TEDxCambridge and is currently pursuing her doctoral studies at Teachers College, Columbia University, focusing on the adoption of new ideas.
Selected for the 2022 Thinkers50 Radar, Tamsen is widely recognized for her innovative approach to change communication, focusing on ethical, inside-out persuasion that avoids manipulation or coercion. She has been featured on numerous podcasts and stages, where her insights continue to transform how leaders, entrepreneurs, and changemakers communicate.
For more information, visit TamsenWebster.com.
Connect with Tamsen on LinkedIn
Follow Tamsen on Instagram: @tamsenwebster
The Message Institute
GivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I’ll focus on sharing tactical ways and real-world examples designed to increase your results on this international day of giving. You’ll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts