Nonprofit Nation with Julia Campbell
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How Business Can Generate Profit for Good with Brad West
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.
We’ll also dive into his newly launched initiative, Commissions for a Cause, which partners with a life insurance agent to donate 40% of commissions from every lead generated. This groundbreaking model allows people across North America to support nonprofits like The New Roots Institute and The Life You Can Save's Maximize Your Impact Fund simply by purchasing life insurance—at no additional cost.
Brad opens up about the challenges of running a nonprofit while managing a full-time career, and his vision for a future where profits fund justice, sustainability, and vibrant communities. Whether you’re a consumer, nonprofit, or business owner, this conversation will inspire you to rethink how everyday financial decisions can generate meaningful change.
In This Episode, We Discuss:
- Why Brad created the Profit for Good model
- How businesses can create impact without extra cost to consumers
- The Commissions for a Cause initiative and how it works
- Challenges of running a nonprofit while working full-time
- The two songs Brad listens to when he needs inspiration
About Brad West
Brad West is the visionary behind the Profit for Good Initiative. A University of Chicago grad and innovative attorney. Brad’s TEDx talk on transforming consumer spending into impactful charitable contributions has inspired audiences worldwide. His mission? To create a world where our choices as consumers can save lives and better the planet. Join Brad on Nonprofit Nation to discover how his groundbreaking model can empower nonprofits, consumers, and philanthropists to foster vibrant, sustainable communities and make every dollar count.
Did you miss this year’s Nonprofit Social Media Summit? The recordings and all materials are now available! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Learn more and get instant access to the recordings at NonprofitSocialMediaSummit.com
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts