Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
Writing For Busy Readers with Todd Rogers
Everyone is busy. Whether it’s emails, reports, or social media, most people skim rather than read in depth. So how can we write in a way that ensures our message gets through?
In this episode, we’re joined by Todd Rogers, a Harvard Kennedy School professor, behavioral scientist, and author of Writing for Busy Readers. Todd shares the cognitive science behind effective communication and offers six actionable principles to help nonprofit professionals, educators, and leaders write clearly and concisely.
We also explore:
✅ The psychology behind why people skim instead of read
✅ A simple checklist to make writing more engaging and effective
✅ A free AI tool that helps writers refine their messages
✅ How nonprofits can apply these strategies without oversimplifying complex ideas
If you’ve ever struggled with getting your emails read, crafting compelling donor messages, or writing reports that don’t get ignored—this episode is for you.
Resources Mentioned:
- Todd Rogers’ Book: Writing for Busy Readers
- Free AI email editing tool: Writing for Busy Readers AI
- Todd Rogers’ research homepage: Harvard Kennedy School
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
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