Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How to Fundraise with Email with Amanda Nicholson
In this episode of Nonprofit Nation, I’m joined by Amanda Nicholson, an email fundraising strategist with a background in special education and a deep commitment to advocacy and social justice. With nearly four years of experience helping nonprofits close critical fundraising gaps, Amanda brings a unique, mission-centered approach to digital strategy.
We explore why email remains one of the most powerful tools in a nonprofit’s toolkit—and how to use it more authentically and effectively in 2025. Amanda shares practical insights on building strong donor relationships, writing compelling email sequences, and designing donation pages that actually convert. Whether you're a small shop or a seasoned fundraising team, this episode is packed with actionable advice you can put to work right away.
🎧 In This Episode, We Discuss:
- Why email is still a top-performing fundraising channel in 2025
- How to strengthen donor relationships through your email list
- Crafting strategic, authentic copy that reflects your mission
- Best practices for formatting fundraising pages that convert
- Post-donation engagement strategies to keep donors connected
🔍 About Amanda Nicholson
Amanda is an email fundraising strategist and consultant who empowers nonprofits to turn idle supporters into ambitious ambassadors for their mission. Amanda has a background in special education but switched to copywriting and digital marketing in 2021 during her maternity leave.
She has collaborated with many nonprofits in teaching roles and now applies her skills and advocacy in a space that helps nonprofits advance their mission. She specializes in creating email fundraising strategies that focus on donor stewardship and keep the organization's mission front and center, with a strong passion for organizations dedicated to sustainability, social justice, and equity.
💼 Resources and Links
- LinkedIn: https://www.linkedin.com/in/amanda-nicholson-20a23a225/
- Website: https://amandanicholson.com/
- How Nonprofits Can Build Strong Donor Relations: 5-Day Email Challenge
- M + R Benchmarks
- Liz Wilcox’s Email Marketing Membership
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts