Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How to Build a Community Ambassador Program with Tasha Van Vlack
What if your most powerful advocates are already inside your community — and just waiting for you to activate them?
In this episode of Nonprofit Nation, Julia Campbell talks with Tasha Van Vlack, community builder, engagement strategist, and founder of The Nonprofit Hive, about how nonprofit organizations can create impactful community ambassador programs without burning out their teams or breaking the bank.
🎧 In This Episode, We Discuss:
- Why “micro-influencers” in your own community are more powerful than you think
- What a community ambassador program really looks like (and how to start small)
- How to create social media toolkits and storytelling prompts that ambassadors will actually use
- Best practices for recognition and motivation beyond “thank-you” emails
- What shifts when nonprofits center community instead of just transactions
🧰 Resources & Links:
- Website
- Community Reimagined
- Why Social Media Isn’t Community and What Canadian Nonprofits Can Do Instead
Email & productivity
- Fxxer AI — drafts/organizes emails in your voice
Social & relationship management
- LinkedIn (primary channel + DMs)
- LeadDelta — to organize/manage LinkedIn relationships.
- Secondary/repurposed channels: Instagram, TikTok, Facebook.
Recording & content
- StreamYard — to record interviews/panels.
- Descript — for editing those recordings.
Story collection
- ProofPact — to capture member stories/quotes.
Ambassador/comms back-channel
- WhatsApp — for your ambassador group chat.
Community ops
- Oyr custom 1:1 matching tool (Community Hives layer) that powers weekly Hive Chats and white-label deployments.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks a
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts