Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How to Raise Money with Newsletters with Julie Edwards
Is the print newsletter dead? Not so fast. In this episode, I’m joined by Julie Edwards, also known as The Nonprofit Maven, a fundraising strategist and coach who helps organizations move from reactive chaos to strategic clarity. Julie shares a real-world case study where one mid-size nonprofit reimagined their print newsletter and saw a 55% increase in giving.
🎧 In This Episode, We Discuss:
- Why donor-focused storytelling beats internal updates
- What direct mail best practices can boost newsletter ROI
- How to evaluate whether a purchased mailing list makes sense
- Tips to refresh old fundraising tactics with new energy
- Why it’s time to stop saying, “Our donors don’t give that way”
Whether you’re a one-person dev shop or leading a full team, this episode will help you rethink how you connect with supporters and the type of communication that you give to them.
🔍 About Julie Edwards
Julie Edwards is a nonprofit strategist with 30+ years of experience in copywriting, marketing communications, and fundraising. After a decade of leading a nonprofit organization, she launched The Nonprofit Maven in 2020 and has since helped clients raise over $20 million. Known for turning reactive chaos into strategic clarity, Julie brings a practical, donor-centric approach to fundraising strategy, donor relations, and campaign management. She partners with nonprofit leaders to create clear, effective plans that strengthen donor relationships, increase revenue, and build sustainable growth.
🧰 Resources & Links:
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
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Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts