Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How to Engage Women Donors With Jaqueline Ackerman
Why do women give — and what truly inspires them to give more? In this powerful episode of Nonprofit Nation, I’m joined by Jacqueline Ackerman, Director of the Women’s Philanthropy Institute (WPI) at the Indiana University Lilly Family School of Philanthropy.and a leading voice in gender and philanthropy. With a background shaped by early experiences in Haiti and a career grounded in rigorous research, Jacqueline shares why understanding how women give is just as important as how much they give.
If you’re not segmenting, stewarding, and storytelling with women in mind, you’re not just missing out on donations — you’re missing the opportunity to build a more inclusive and sustainable culture of philanthropy.
💡 Key Topics:
- Why women give and why it’s important to understand
- The biggest myths and blind spots nonprofits have about women donors
- How to use storytelling to build trust and deepen engagement
- What it means to create a gender-inclusive fundraising strategy
- How fundraisers can apply an intersectional lens to their work
- Real examples of how WPI research has helped nonprofits grow giving
🧰 Resources & Links:
- Explore the Women’s Philanthropy Institute: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/about/index.html
- Access WPI’s latest research reports: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/research/index.html
- Connect with Jacqueline Ackerman on LinkedIn: https://www.linkedin.com/in/jacquelineackerman/
- Learn more from the Lilly Family School of Philanthropy: https://philanthropy.indianapolis.iu.edu/index.html
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
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