Nonprofit Nation with Julia Campbell

Fundraise Like A Rebel with Lisa Stueckemann

Julia Campbell Season 2 Episode 212

What if everything you’ve been taught about fundraising isn’t wrong—but just too safe?

In this episode, I’m joined by Lisa L. Stueckemann, CFRE, author of Fundraising Rebel—a book that’s shaking up how we think about donor relationships, generosity, and what it means to lead with courage in today’s fundraising landscape.

Lisa is a consultant, mentor, and nationally recognized speaker who’s worked with hundreds of nonprofit teams to help them ditch the “donor-centric” buzzwords and build real, lasting connections instead. In a time when donor trust is down and fundraising feels harder than ever, Lisa offers a refreshing—and rebellious—approach to leadership, authenticity, and generosity.

💡 We talk about:

  • What it really means to be a fundraising rebel
  • How to build donor loyalty in a time of burnout and disconnection
  • Why “donor-centered” fundraising may be doing more harm than good
  • How to talk about money in ways that feel honest and aligned
  • Strategies to lead with courage, not just KPIs

If you’re ready to shake off the guilt, say goodbye to outdated scripts, and fundraise with more freedom—this conversation is for you.

💼 Lisa Stueckemann

Lisa L. Stueckemann, CFRE, is the author of “Fundraising Rebel.” She has over 15 years of experience in the nonprofit sector. Her Bachelor of Fine Arts in Musical Theatre from the University of Cincinnati-College Conservatory of Music and Master of Nonprofit Administration from North Park University provide a unique and creative lens to her fundraising strategy and leadership style. She has on-the-ground experience in annual giving, major gifts, corporate philanthropy, event design, cause-marketing, and communications. She truly enjoys encouraging fundraising and marketing teams and forwarding the sector through teaching, consulting, and mentoring. A sought-after speaker on fundraising and leadership, Lisa regularly speaks at local, state, and national conferences.

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