Transparency is a Fundraising Strategy with Brittany Hall

In today’s nonprofit sector, transparency isn’t just a buzzword—it’s a strategic lever for equity, credibility, and access to resources. Amid growing scrutiny, shifting donor expectations, and declining federal funding, nonprofits must find new ways to build trust and demonstrate value.

In this timely and essential episode of Nonprofit Nation, I welcome Brittany Hall, Senior Director of Equitable Access at Candid, to discuss how nonprofits can use Candid’s Seals of Transparency to strengthen their public profiles, build donor trust, and unlock critical funding—especially for smaller, underfunded, and BIPOC-led organizations. With the launch of the new 2026 Seals, Candid is doubling down on accessibility, shared data standards, and transparency as public infrastructure for the sector.

Brittany also shares insights from Candid’s recent blog post, Meeting This Moment: Helping Nonprofits That Lost Federal Funding, and explains how Candid is adapting its tools and strategy to support organizations hit hardest by changing funding flows.

Whether you're a nonprofit leader, fundraiser, or funder, this episode will challenge you to see transparency not as compliance—but as a powerful tool for systemic change.

💡 Key Topics:

• What the Candid Seals of Transparency are—and what they are not
• Why transparency leads to increased funding and stronger donor relationships
• How nonprofits can use Seals to reduce administrative burden
• Addressing trust gaps for BIPOC-led and under-resourced organizations
• Candid’s response to widespread loss of federal funding
• How funders can use shared data standards to ease burdens on nonprofits
• What equitable access to infrastructure really looks like

💼 About Brittany Hall

Brittany Hall is Senior Director of Equitable Access at Candid, a nonprofit dedicated to making the social sector more efficient, equitable, and effective by sharing information about foundations and nonprofit organizations. She is spearheading efforts to identify and overcome barriers faced by historically underrepresented groups in accessing funding by providing nonprofits with equitable access to the networks, skills, and resources necessary for them to effectively carry out their missions. Above all, her work is centered in ensuring that all nonprofits, regardless of their background, have fair and equitable access to funding, enabling them to deliver sustainable impact and advance community trust, opportunity, and overall quality of life.

Brittany currently serves as the chair of the board of directors for the Contemporary Arts Network (CAN) Foundation, an organization dedicated to building sustainable careers for the creative class through artist development, arts education, and public art projects, while strengthening communities through the arts.

🔗 Resources & Links: 

• 🔗 Candid’s Seals of Transparency
• 🔗 Claim or update your nonprofit profile
• 🔗 Blog: Meeting This Moment – Helping Nonprofits That Lost Federal Funding
• 🔗 Candid Blog

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