Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
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Nonprofit Nation with Julia Campbell
Social Impact Storytelling That Inspires Action with Nicholas Bruneau
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Storytelling is one of the most powerful ways nonprofits can connect with supporters, but too often, organizations struggle to tell stories that truly resonate.
In this episode of Nonprofit Nation, Julia Campbell sits down with Nicholas Bruneau, communications consultant and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. Drawing from his experience working with organizations such as the United Nations, the World Bank, the European Union, and nonprofits around the world, Nicholas shares practical strategies for creating authentic, ethical, and impactful stories that move people to care—and take action.
Together, Julia and Nicholas explore why storytelling should be a year-round practice rather than a last-minute campaign tactic, how nonprofits can uncover compelling stories hiding in plain sight, and why focusing on people, progress, and purpose creates stronger connections than simply sharing information.
Whether you're a communications professional, fundraiser, executive director, or marketer, this episode is packed with actionable ideas you can start implementing immediately to strengthen your organization's storytelling strategy.
In this episode, you'll learn:
- Why storytelling is essential for building trust and inspiring action.
- Common storytelling mistakes nonprofits make—and how to avoid them.
- Where to find meaningful stories within your organization and community.
- How to create a simple storytelling system instead of scrambling before every campaign.
- Best practices for ethical storytelling that preserves dignity and centers the people behind the story.
- The Challenge → Solution → Impact framework for crafting memorable narratives.
- How to transform awareness into engagement, advocacy, and donations.
- Storytelling formats that are performing well today, including short-form video and behind-the-scenes content.
- Practical habits every nonprofit communicator can adopt to become a stronger storyteller.
Resources Mentioned
- Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
- Storytelling Course: engagewithimpact.com/storytelling
About Nicholas Bruneau
Nicholas Bruneau is a communications consultant, trainer, and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. He helps nonprofits and mission-driven organizations strengthen their digital communications through ethical, audience-centered storytelling that inspires action.
Throughout his career, Nicholas has partnered with organizations including the United Nations, the World Bank, the European Union, and numerous nonprofits and advocacy organizations around the world. His work focuses on helping organizations communicate their mission more effectively, build stronger relationships with supporters, and create lasting impact through strategic storytelling.
Connect with Nicholas Bruneau
If you enjoyed this conversation and want to learn more about Nicholas's work, you can connect with him and explore his storytelling resources below:
🌐 Website: engagewithimpact.com
📖 Learn more about: Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
🎓 Storytelling Course Waitlist: engagewithimpact.com/storytelling
Follow Nicholas for more insights on ethical storytelling, digital communications, and practical strategies to help your nonprofit tell stories that inspire action and create meaningful, lasting impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts